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| Author | Richard H. Thaler, Cass R. Sunstein |
| Publisher | Penguin Books |
| Publication date | August 3, 2021 |
| Print length | 384 pages |
| Customer Reviews | 4.4ā / 3,946 ratings |
| Great on Kindle | ā
|
An essential new editionārevised and updated from cover to coverāof one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein
* More than 2 million copies sold
* New York Times bestseller
Since the original publication of
Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture"āa concept the authors inventedāto help us make better decisions for ourselves, our families, and our society.
Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the "final edition." It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily livesāCOVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and "sludge" (paperwork and other nuisances we don't want, and that keep us from getting what we do want)āall while honoring one of the cardinal rules of nudging: make it fun!
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Two behavioral scientists who study honesty accused of using falsified data : Planet Money
https://www.npr.org/transcripts/1190568472
Two behavioral scientists who study honesty accused of using falsified data : Planet Money
https://www.npr.org/transcripts/1190568472
All Behavioral Economics researchers aren't the same. Cass Sunstein and Richard Thaler, the authors of this groundbreaking book, aren't Dan Ariely and Francesca Gino. The former duo (considered fathers of Behavioral Economics) wrote this book and the latter duo are accused of fraudulent publication. An entire field can't be impugned by a couple of bad apples.
Stephen Dubner of Freakonomics discussed the Dan Ariely and Francesca Gino case in detail in one of his podcast episodes:
https://freakonomics.co